项目描述：品牌故事爱登堡(中国)有限公司是Edenbo品牌中国区运营商。自1991年，爱登堡国内外投资集团开始以服装市场拓展中国大陆以来，凭借鲜明的英伦风尚文化和准确的市场定位，迅速成为中国人喜爱的品牌，目前已...[详细]
品牌故事
爱登堡(中国)有限公司是Edenbo品牌中国区运营商。自1991年，爱登堡国内外投资集团开始以服装市场拓展中国大陆以来，凭借鲜明的英伦风尚文化和准确的市场定位，迅速成为中国人喜爱的品牌，目前已有很过2000家的Edenbo品牌专卖店。
2009年， 爱登堡（福建）运营中心有限公司应运而生，以“现代、格致、潮流”的“爱登堡英伦新贵EDENBO NEXT”系列，再一次创新国内外时装流行趋势，将英伦风尚在中国大陆演绎得淋漓尽致。
Enterprise IntroductionIn 2009, Edenbo (Fujian) Operation Center CO.,LTD emerged at the moment. Through the series of “EDENBO NEXT” with “Dynamic, Fashion and Health”, it took the lead in the trend of international fashion once again and showed a splendid performance of England fashion in Chinese Mainland.
品牌基石
持续英伦是爱登堡一切行为的基石所在，是爱登堡赖以生存的信念。
对英伦格调的传承、革新并重新演绎，以此为都市男人塑造摩登的时代气质。
塑造品位，彰显价值。 爱登堡让多元化的生活变得更加舒适、且与众不同。
Brand CornerstoneBritish is the cornerstone of all acts and the survival conviction of EDENBO。British style of inheritance, innovation and to deduce, so this era of modern urban man shaping quality, and it's up to the behavior of all love fort in the foundation. Shape taste, underlines the value. EDENBO let the diversity of life become more comfortable, and unique。品牌理念
EDENBO—— 英伦格调生活的创新品牌者，创立灵感源自于英伦时尚之都—爱丁堡。
游曳于繁华都市之间的生活，风尚的代名词“英伦格调”日益被时尚青年所追崇，摩登且带着挥之不去的优雅，时尚宠儿们在不断的捕捉着流行，不断尝试着体验专属的时尚。作为爱登堡家族的时尚份子，EDENBO NEXT厚积薄发，它为搜寻前沿时尚的潮流族群创造着惊喜，为张扬的个体量身打造。EDENBO NEXT的设计灵魂源自历久弥新的英伦元素，它正在缔造着新生代真正时尚的着装榜样代名词。
Brand DescriptionEDENBO-leader of England life style，founded in England,inspired by the fashion-Edinburgh.
A lifestyle in urban of modern England fashion has been highly chase by young people. They always keep searching another popular, and constantly experience another kind of fashion. As a member of the Edenbo family, EDENBO NEXT will be pregnant, it should be born to design for those to seek pioneer fashion, set up their own urban style. The inspiration of EDENBO NEXT is derived from the England fashion. Which created the modern life of fashion benchmarks.品牌文化
品牌定位：英伦格调
消费者定位：青年新贵
消费者年龄段：22-35岁
品牌主张：青年新贵生活方式倡导者
新贵生活方式：崇尚创新、格调、自由的生活方式
品牌口号：自信、智慧、会生活
品牌DNA： 格调、创新
Enterprise IntroductionBrand Positioning : England Style Men’s Clothing
Positioning of Consumer: New Celebrities of Youth
Positioning of Age: from 22 to 35
Life Opinion: Valued Creative, Elegant &Free
DNA of Brand: Self-confidence ,Intelligence ,Joyful life爱登堡集团网：WWW.EDENBO.COM
EDENBO爱登堡新贵时尚男装官网：WWW.EDENBO.CN
