项目描述：1993年11月12日，丹堤咖啡在台北市南京東路上成立家店。創立之初，台灣的咖啡文化仍是處於封建與傳統時代，屬於貴族產品，只有少數捨得花錢的人才能品嚐。而丹堤咖啡卻希望能將咖啡文化完全融入人們的生活中...[详细]
1993年11月12日，丹堤咖啡在台北市南京東路上成立家店。創立之初，台灣的咖啡文化仍是處於封建與傳統時代，屬於貴族產品，只有少數捨得花錢的人才能品嚐。而丹堤咖啡卻希望能將咖啡文化完全融入人們的生活中，故率先以35元的低價，提供消費者更方便的選擇。
於是，咖啡不再高不可攀。因為有了Dante Coffee，您隨時隨地都能享受到一杯好咖啡、精緻的餐點、浪漫動人的音樂、和一個舒適、自由、無壓力的空間。丹堤咖啡的出現，也引領了一股自1993年至今仍持續不退的平價咖啡風潮。
丹堤咖啡主要採擷上等阿拉比卡咖啡豆，經新加坡專業的烘焙技術，原裝進口來台，我們希望讓每一位喝過丹堤咖啡的朋友，都能對其香醇濃郁的好味道，留下深刻的印象。
來到Dante Coffee，一個專業、快速、乾淨、舒適的喝咖啡休憩環境。我們建立了專屬的品牌─運用深綠色穩重的視覺效果，打造品牌現代、舒適的感受，更賦予丹堤咖啡親切熟悉的獨特風格。店內的設計以『後現代』風格搭配鮮明色彩，加上四周隨時環繞著浪漫的爵士樂聲，在丹堤咖啡，處處充滿了精緻的生活體驗。
在平價連鎖咖啡市場位居領導地位的Dante Coffee，以"精緻很值"的品牌形象與高品質、快速的服務，在咖啡市場上已屹立不搖。多年來，我們不斷以『創新』的理念，研發各式咖啡的新口味與多元化的精緻餐點，採區域行銷策略，深入各個社區、商圈、校園、廠區，因為我們深信，未來咖啡消費會愈來愈趨向生活化，喝咖啡將成為大家生活的一部份，每天1~2杯的咖啡飲用，唯有平價消費才能讓人們在無壓力的情境下，恣意啜飲。
Dante Coffee launched its first store in Taipei on November 12, 1993. By that time, coffee was a luxury in Taiwan, only few people were willing to pay for a taste.
To bring the coffee culture into people's life, Dante Coffee became the first one to provide customers high quality coffee with a lower price of 35 NTD per cup.
With the exquisite brand image and high quality service, the Company has established a solid position in the coffee market. After years of continuous developing of various flavors and delicate meals, Dante Coffee adopted a regional marketing strategy to deep cultivate different segments of the market such as metro, school, factory, and living areas.
The Company believes the consumption of coffee will gradually become part of people's daily life, and fair price is the only way to let people enjoy coffee without financial pressure.
圓一個咖啡店老闆的夢
長久以來，咖啡始終與浪漫劃上等號，西方国内外將咖啡徹底生活化，浪漫的愛情總是離不開咖啡。在二十一世紀的現在，咖啡文化已漸漸無國界、地域之分，成為各地内外人們生活的一部份。
開一家咖啡店是多麼令人欽羨的事，在濃郁的咖啡香、柔和的音樂及氣氛優雅的環境中工作、賺錢，是許多創業者的夢想。
夢想，是可以實現的，只要找對方向，以目前台灣咖啡市場的競爭情況看來，開一家自有品牌的咖啡店風險頗高，不僅需自行摸索經營，在資源上更是捉襟見肘，反觀加盟連鎖咖啡店則是風險較低的選擇，但必須遵照連鎖體系的一致性規則，在裝潢、產品、行銷..等部份自主性較低。
對於一些有自己經營想法的人來說，加盟連鎖體系，具有絕對的束縛性，但對於想輕鬆經營的人而言，不僅省去營運規劃、產品研發、行銷推廣、採購物流、庫存管理等作業，又可以立即享受品牌帶來的集客效應，所以，在開店之前必須審慎考慮，有所取捨，才會有所獲得。
台灣的連鎖咖啡市場，區域間隔劃分明顯，類似便利很商一般，市場胃納量很乎預期，雖然如此，但仍需仔細評估商圈結構，以降低營運風險
在選擇加盟體系之前，建議大家多加比較，您可從市場競爭、品牌認同、自有資金、加盟條件、配合模式、總部資源、發展趨勢等方向深入探討，觀察該品牌與營運模式是否獲得消費者認同、服務是否持續創新、產品是否不斷更新、營業據點是否持續成長，作為選擇加盟體系的參考。
(加盟丹堤十大優勢)
(台灣地區加盟簡章 Measure of Joining the Franchise in Taiwan）
(中國&海外授權/加盟簡章 Overseas Authorization Application Profile)
Dream, could come true if get the right direction. In regard to extreme competition in Taiwan's coffee market, apparently running brand of a cafe risks much for not only requiring finding out management trick by oneself but also demanding adroit manipulation to deal with short finance. Opposing to that, franchise of chain store reveals rather less risky, although it has a bunch of consistent regulations of chain store system to conform to that makes less decision-making power for oneself to conclude decoration, product, and marketing, etc.
For people who possess their own concept on running business, franchise of chain store means to be absolutely restrictive to them. Nevertheless, for those who want to easily operate, such a system would leave out hard works such as business project, product R&D, marketing promotion, purchase logistics, and stock management, etc; furthermore, it would effect shortly with the famed brand to attract customers in mass. Therefore, a deliberate consideration must be taken prior to take up a shop as gain is going to be accompanied with some kind of give-up.
Before make the option within franchise systems of chain store, suggest to take comparison that you may deeply research into multi-aspects like market competitiveness, brand identification, reserves, franchise condition, cooperation mode, headquarters resource, and development trend to carefully observe whether the brand and its running model are popularized to consumers; its service keeps creative; product maintains up-to-date; and operating base expands as well for which to be a critical reference to select the system.
![[22项有机科农]](http://images.qudao.com/logo/000/068/688/a.jpg){kind=logo}
